About Us
Why Good&Nice?
When we first met at BBH London, the hiring strategy was to have people who were ‘good and nice’. We’re now applying that same criteria to the brands we work with; brands who do good and people who are nice.
We bring 25+ years of combined advertising experience across some of the world's leading agencies, including BBH, M&C Saatchi, TBWA and We Are Social, between London and Sydney. We’ve also worked across a wide range of categories, including charity, finance, fashion & lifestyle, share economy, entertainment, FMCG and universities. In addition we have direct experience of working in the charity sector, through in-house strategy roles at both Unicef and British Red Cross.
We offer senior-level strategic and creative expertise without the layers and overheads of a traditional agency. We work flexibly, bringing the right expertise to each brief.
Who is Good&Nice?
Matt Pearce has spent more than a decade working in advertising and branding agencies, in both London and Sydney as a strategist with a specialism in social media. This has given him a wide range of experience in helping brands achieve their communication and business goals through both short term, creative advertising campaigns, as well as wholesale, business-wide rebrands. Since returning from Sydney he has moved into the charity sector working with UNICEF and British Red Cross within strategy and creative roles.
Kathryn Claughton is a strategist with experience in brand strategy, data analysis, social, content and digital strategy. She prides herself on being a clear and confident communicator who is adaptable and collaborative.
Kathryn has worked across a wide range of industries and clients, between London and Sydney, including consulting on charity clients such as Take 3 for the Sea and Cancer Council in Australia.