Good&Nice
Big advertising agency thinking. Without the big advertising agency fee.
Who are we?
Good&Nice is a specialised advertising and marketing agency helping companies that contribute positively to individuals, society and the environment, to grow their business. Improving their presence, influence and impact.
We believe that doing good in the world and growing a successful business can go hand in hand. Our role is to help organisations communicate what makes them valuable, connect with the right audiences and build brands that make a difference.
How do we work?
We start with the challenge, not a pre-defined solution.
We combine strategic thinking, creativity, insight and practical experience to understand where you are, where you want to go and what needs to happen to get there.
Whether you need a complete brand strategy, a fresh perspective on your digital ecosystem, help with a campaign or simply an experienced pair of hands, we bring big-agency experience to the problems that matter.
What can we do for you?
Brand Strategy
Defining your purpose, vision, mission, positioning, values, personality and tone of voice, creating a clear foundation for your brand and communications.
Health Check Audits
A 360° review of your digital ecosystem to identify what's working, what's missing and where there are opportunities to improve, from quick wins to longer-term projects.
Social & Digital Strategy
Creating a clear strategy for how your brand should use social and digital to connect with and convert the right audiences.
Comms & Campaign Planning
Turning business and marketing challenges into focused communications strategies, defining the audience, insight, proposition and role for communication across channels and campaigns.
Photography
Supporting content creation with in-house photography and social video, applying our knowledge of the formats and trends which see the best results.
Copywriting
Creating clear, engaging and distinctive copy across brand messaging, campaigns, websites, social, email and advertising.
Content Development
Planning a pipeline of content, from brainstorming the ideas to creating templates for easily repeatable formats, that attract attention and deliver on comms objectives.
Competitor Audits
Analysing the competitive landscape to identify category conventions, gaps and opportunities for your brand to stand apart.
Data Analysis
Measuring brand impact and developing measurement frameworks and KPIs. Analysing primary research and data sets like social and website analytics.
We’ve been working with…
Want to chat?
If you’re interested in having an informal chat about your marketing and advertising, drop us a line